The Electronic Promotion of Tourism Services as a Tool for Tourism Revitalisation in Algeria

Abstract

This study aims to highlight the extent to which electronic promotion of tourism services contributes to the revitalisation of the tourism sector in Algeria. To address this issue, both qualitative and quantitative approaches were adopted. The qualitative approach consisted of analyzing statistical data related to tourism and electronic promotion in Algeria, complemented by a case study of several tourism platforms and applications. The quantitative approach relied on a statistical study to analyze the relationship between variables through the distribution of an online questionnaire to a sample of 653 followers of tourism-related content on social media platforms. The collected data were analyzed using SPSS version 27. The results showed that most e-promotion elements positively influence tourism revitalization. However, mobile marketing, email marketing, and search engine marketing had negative effects, while sales promotion showed no significant impact, likely due to weak implementation. The study concludes that e-promotion contributes to revitalizing tourism in Algeria, but its effectiveness depends on the digital tools used and how they are implemented.